What is (SEO) Search Engine Optimization?
SEO stands for Search Engine Optimization, the practice of boosting the quantity and quality of traffic to your website through organic search engine results.
To understand the true meaning of SEO, let’s break that definition down and look at the parts:
- Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
- Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
- Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.
What is (SEA) Search Engine Advertising?
Search engine advertising (SEA) is a branch of digital marketing. Ads in the form of text or images are placed in search engines such as Google and Bing. These ads then appear in leading positions in the (SERPs) Search Engine Results Pages. This practice is one of the main sources of income for search engine providers. Search engine advertising is a cost effective way to improve businesses and brands because showing up in the topå of the SERPs makes brands and products more visible.
Search Engine Services
Before we begin with search engine optimization, we will begin with an analysis of your On-page SEO and off-page SEO settings, keywords and content. After analysing the SEO settings, keyword and content, the short and long term SEO goals are defined.
Through our SEO analysis we are able to detect SEO problems on your website and are therefore able to optimise them in a short time. Furthermore, we optimise your content including the keywords that target your customers.
To achieve a higher ranking in Google, it is necessary to repeat the analysis and optimization process on a regular basis – practice makes perfect.