Search Engine Optimization - Massive Marketing Agency

SEARCH ENGINE OPTIMIZATION

Every search engine optimization campaign falls into two main categories: On-Page SEO & Off-Page SEO. Both play an equal and vital role in the success of your SEO campaign, but when it comes to improving your site’s search engine rankings, both have their own approach. To understand them better, we will break them down in two main points that search engines look at when they rank your site compared to other sites on the web.

On-page SEO looks at what your website (or page) is about.
Off-page SEO examines how authoritative and popular your website is.

What you rank for is largely determined by on-page factors, while the level of your ranking in search results is largely determined by off-page factors.

WHERE DOES YOUR BUSINESS RANK?

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Define your SEO goals

First we need to consider and assess the shortcomings and weaknesses of your website structure, SEO and digital marketing. Then we can analyze the process more accurately and efficiently.

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SEO analysis and spy on competitors

The strategic analysis of your website and your competitors is a crucial step in the SEO process to get a high ranking in the search engines.

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Keywords research and relevant content

Keyword research forms the basis of the search engine optimization strategy. If you find the right words and phrases for your target audience, relevant search traffic is directed to your company. By targeting users who actively search for your services, higher conversions are achieved and brand awareness is increased.

When a user enters a search request in a search engine, this is called a search term. This insight can be beneficial to your website by allowing you to add the content that users actively search for.

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On-page optimization

The search engine’s job is to give users exactly what they are looking for. Our task as marketers is to create this content for the users. Using the best methods in this field, we support you in the design and creation of content as well as in the optimization of your websites.

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Off-page SEO

Link building is one of the most important factors in SEO. With these three techniques linking out, internal link and backlinks, we will provide you with the best guidance and collaboration. Of course, while working with us, you will be touched with other mysteries about the SEO process.

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Search Engine Optimization for Google

Over 93% of the seekers click on organic results. Ranking on the first page is trustworthy and positive.

Google has different criteria and ranking factors, according to which the website is evaluated. According to this rating, it is decided where Google places the websites to the keywords you want. Essentially, search engines are technically barrier-free without obstacles and deliver the best possible content for the user.

Next step: SEA Search Engine Advertising

SEA

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