Every search engine optimization campaign falls into two main categories: On-Page SEO & Off-Page SEO. Both play an equal and vital role in the success of your SEO campaign, but when it comes to improving your site’s search engine rankings, both have their own approach. To understand them better, we will break them down in two main points that search engines look at when they rank your site compared to other sites on the web.
- On-page SEO looks at what your website (or page) is about.
- Off-page SEO examines how authoritative and popular your website is.
What you rank for is largely determined by on-page factors, while the level of your ranking in search results is largely determined by off-page factors.
WHERE DOES YOUR BUSINESS RANK?