Search Engine Advertising

SEARCH ENGINE ADVERTISING

What is the difference between SEO and SEA? Search Engine Optimizations (SEO) optimizes your website to ensure a higher ranking on Google. However, ranking high organically is never a guarantee. Furthermore, the first few positions when someone types in a search term on Google are normally given to advertisements. Google calls this Ads (Adwords). SEA stands for Search Engine Advertising, the Adwords you buy on Google.

MORE TRAFFIC WITH GOOGLE ADVERTISING

Comprehensive Audit

We audit your existing paid media accounts to identify past successes, present opportunities, and future tweaks.

ADVANCED TARGETING

We analyze data across keywords, locations, demographics, and more to ensure we reach the most relevant customers for you.

A/B TESTING TECHNIQUES

A/B testing, also called split testing, is a tactic by which you find out which ad headlines, body copy, images, call-to-actions, or a combination of the above work best for your target audience. Whether it’s a new ad format or simple A/B test for copy/imagery, we test and document results for peak performance.

REAL-TIME REPORTING

You’ll always know how your marketing campaigns are doing with reporting solutions that update on a daily basis.

HELPFUL TOOLS

We use the best in-house and 3rd party tools and techniques to ensure you get the most out of your paid media campaign.

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