Snapchat Marketing

MORE TRAFFIC through snapchat

Snapchat marketing campaigns are becoming more and more important for businesses that want to increase their reach, website visits and conversions, but it is also the least understood social media platform. How can you build a presence for your brand on a platform where everything is temporary?

The company has changed in recent years, and one of the side effects is that it has become a far more practical platform for delivering commercials to a dedicated audience in formats that catch the eye and appeal to the brain.

GET MORE TRAFFIC WITH SNAPCHAT MARKETING

How to use Snapchat

Snapchat is very different from other networks like Facebook or Instagram. Snaps can be either photos or videos. The app is perfectly suited for the use of real-time marketing.

Occasions such as product presentations, participation in events and trade fairs or a shop opening can be easily shared with the community by giving them a virtual and real-time insight without being present.

Snapchat also allows you to provide followers with special content. For example, “behind the scenes” insights can be given before the actual product release or during a normal working day.

Snap Ads

Snap Ads are short banners or videos that are displayed between two stories, as single players in the live stories or in the Discover channels. These ads allow companies to promote their website, apps or product videos. If the user needs more information or wants to view more products on the website, they can access them by “swiping” up.

Filter and Lenses

Filters and lenses enable a great branding effect. This gives users the opportunity to use them for their snaps and reaches their social environment. With such a filter the company achieves a viral effect very quickly. Sponsored lenses are face filters. This is particularly exciting for companies because the logo or product is incorporated into the filter (recognition effect).

Sponsored geo-filters are site-specific filters, where the location can be used as lettering in the own snap. For example the location “Ebikon” but also the name of the company can be displayed. Especially for events or certain locations the use of these filters can be interesting.

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