YouTube Marketing

MORE TRAFFIC through YouTube

YouTube is the largest video platform on the web, the second largest search engine after Google and the second biggest social media channel after Facebook. Presents a unique opportunity in terms of marketing and advertising in innovative and effective ways. We create custom marketing and advertising campaigns to help your brand take advantage of the growing audiences found on the platform

Full-Service YouTube Marketing

Video Creation

We have a full team of videographers, producers, editors, on-screen talent, voice-over presenters, script writers and graphic designers who can create polished video content for every stage of the sales funnel:

  • Social engagement videos.
  • How-to videos.
  • Whiteboard videos.
  • Event coverage.
  • Video blogs.
  • On-site interviews.
  • Vox pops.
  • Corporate promos.
  • Video ads.
  • Video testimonials.
  • Training videos.
  • Much more.
Social Media Management

Our social media managers, strategists and consultants can deliver a full-suite of YouTube management services that include:

  • Creating a YouTube channel.
  • Developing a strategy to improve key performance metrics such as watch time, impressions, reach and engagements.
  • Coordinating marketing efforts with content strategists and project managers.
  • Providing ongoing reporting and analytics.
  • Responding to comments.

With nearly 2 billion monthly active users, YouTube is the second largest social media site on the web. By that logic, YouTube is just as important as LinkedIn, Twitter and Instagram – maybe even moreso.

Video SEO

Ranking well on YouTube is as challenging as it is important. The second largest search engine is used to find more than 5 billion videos every single day, and a bevy of variables determine if your video content will make the cut:

  • Total views.
  • Average view duration.
  • Video length.
  • Keywords used in titles, captions, tags, descriptions,
    categories and channel pages.
  • Backlinks and embeds.
  • Positive vs. negative engagements.
  • Engagements (click-through rates, likes, dislikes,
    comments, shares, subscriber rates).
  • Channel authority.
  • Days since published.
  • Video description length.
  • Much more.

YouTube optimization tactics like curating playlists, checking for keyword inclusion, promoting videos across other content channels such as email and other social networks, engaging subscribers and more. Our videographers, meanwhile, prioritize video optimization with editing techniques that keep viewers engaged until the very last frame. Equally important, we track key metrics every step of the way, and quickly pivot our marketing strategy as needed.

Video Description Copywriting

Artificial intelligence and machine learning have made it easier than ever to parse and even understand audio and video content. Nevertheless, YouTube video descriptions remain an extraordinarily important ranking factor on YouTube and on Google search.

That’s why our social media strategists and content writers frequently collaborate to create keyword-optimized video descriptions. We pay special attention to factors such as the length of the description, the inclusion of primary and secondary keywords, link placement and other textual aspects that influence a video’s ranking on YouTube.

We can also create keyword-optimized landing pages that embed your YouTube content. This will make your content more discoverable via Google search, while helping to drive up overall video engagement. These efforts, in turn, can help build brand awareness, improve lead generation and ultimately drive up conversions.

YouTube Ads

Unsurprisingly, YouTube is the largest digital platform for video ads on the web. At Massive Marketing, we can strategize, script, produce and edit your YouTube ads. We can also design banner ads that display in the frame.

Our social media consultants and PPC consultants can then help you manage your YouTube ad campaigns by refining the target audience for your ad, assisting with the cost-per-view bidding process, choosing the ideal ad format based on your budget and expectations, and more.

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