Website Analytics

WE ANALYSE YOUR SITE AND PROVIDE DATA

The term web analytics refers to the measurement and evaluation of user behaviour. This mostly involves the evaluation of website data, but can also include other online marketing tools. This data is used for review and optimisation in order to achieve the website and business-related goals of the digital value chain.

GET TO KNOW YOUR WEB VISITORS WITH ANALYTICS

How we will analyse your Website

Gathering the right data

Web analytics collects data on the characteristics of website visitors, their behaviour, what content they look at and from which sources they reached the website. We are happy to support you in defining the Key Performance Indicators (KPI) for your website.

Google Analytics

The Google Analytics 4 software provided via a web interface is an example of a web analytics application that can be used for data generation and evaluation. Through systematic analysis of the raw data, weaknesses and strengths of a website can be identified.

Conversion optimisation

Conversion optimisation is about getting as many website users as possible to perform a specific action. Such “actions” can be specific navigation paths with an end goal such as an order, contact form or registration confirmation page.

Optimise your campaigns

Related to the term web analytics is performance marketing. In contrast to pure web analytics, performance marketing collects data from all kinds of systems that are used to monitor (online) marketing campaigns. The aim is to optimise the individual means in the entire online marketing mix during an ongoing campaign and thus get the maximum out of it.

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    Scope of interests

    Setup AnalyticsI need helpMore informationGoogle Analytics 4Other

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